Here’s a problem that many Jewish organizations or synagogues face: maintaining ongoing young adult engagement.
During the High Holidays and Passover, Ohel Ayalah, which I founded in 2004 and serve as rabbi, reaches out to young Jews who are actively looking for community and Jewish experiences. To meet their needs, we run free, walk-in High Holiday services in Manhattan, Brooklyn, and Queens, and a low-cost Passover Seder just for 20s and 30s. Hundreds of young Jews attend these events. A new challenge is how to engage this audience on a more frequent basis. So I went in search of a solution.
Along with other spiritual community rabbis and professionals, I recently attended NEXT: A Division of Birthright Israel Foundation’s NEXTwork Convening in New York City. It was an inspiring event that brought together the NEXTwork—NEXT’s network of professionals and volunteers engaging young Jewish adults. There, at a breakout session, I had my “ah-ha” moment: To ease the burden of planning and running these events, I need to develop a cadre of volunteers prepared and eager to reach young adults.
During the breakout session, my professional peers pointed out that I was not spending my time wisely. They were right. I was performing tasks that volunteers could easily tackle, such as setting up and registering people for High Holiday services and Passover Seders. Until now, I resisted looking for volunteers because I thought that giving instructions and following up with newcomers would take more time than executing these tasks myself.
But the truth is that working with volunteers would decrease the amount of time I spend on certain tasks, while empowering volunteers to bring their own unique energy and skills to executing and enhancing the Ohel Ayalah experience. If volunteers understood what needed to be done and how to do it, I could have more time to prepare for services and Seders.
When I returned home after the NEXTwork convening, I decided to “test” my theory. I sent out an e-blast to Ohel Ayalah’s network, asking for volunteers to help with data collection surveys, increasing our social media presence, event planning, and fundraising for Ohel Ayalah.
Right away, I received a number of responses. One volunteer, a retired sociologist, offered to write a survey for people to fill out at the Ohel Ayalah Hannukah party (a new event for us!), so we could learn more about the young Jewish adults we’re serving.
Another person volunteered to collect and input new email addresses into our online email software, and to prepare a spreadsheet with the survey data so that the sociologist could write a short analysis of the survey responses. A third individual volunteered to promote Ohel Ayalah events on social media; she had done so in the past, but my call for volunteers gave her new motivation to lend her skills and help.
The lesson for me is two-fold:
1) Engaging volunteers should be a priority for me. This became obvious once my “test” succeeded.
2) Coming together with others in my field pushes me to excel at my outreach to young Jews. I felt an excitement at the convening, surrounded by other professionals who “spoke my language” and were dedicated to engaging young Jewish adults. I loved the convening’s interactive panel because the speakers—all communal professionals or volunteer leaders—offered real suggestions about how to work with volunteers. And any time I interacted with convening participants, I could be honest about my challenges as we worked to find effective solutions.
Over the years, plenty of people out there have offered professional advice on one thing or another. But to truly be pushed into recruiting and engaging volunteers, I needed to hear directly from my professional peers. Undoubtedly, this will not be the first or last challenge I will face in my work. Having access to my professional peers through the NEXTwork provides the right environment to think creatively and to learn the best new ways to engage young Jewish adults.
Rabbi Judith Hauptman leads the Ohel Ayalah spiritual community in New York and is the E. Billi Ivry Professor of Talmud and Rabbinic Culture at The Jewish Theological Seminary.
Shared from the Schusterman Foundation blog