by Heather Wolfson
During the Southwest NEXTwork Launch a question about programming caught my eye. Specifically, what types of programs can we, as engagement professionals, create for young Jewish adults that are not only engaging, but also worth people’s time? I believe it means developing relevant and authentic events. Here’s how:
1. Consult with participants. Don’t hesitate to conduct an informal focus group of your participants to find out what they want.
2. Develop goals and objectives. Before developing the program out, go into it with clear ideas of what you want people to get out of the program.
3. Get buy-in from key participants. Have some of your participants been clamoring for a specific type of event? Is this program someone’s idea? Don’t do it all yourself — involve participants throughout the process.
4. Think outside the box. Get as creative as possible. Consider the content, venue, food, presenters, entertainment…etc.
5. Present meaningful content. Participants should walk away with a new nugget of knowledge.
6. Set the mood. The tone of the program is really important. Fostering a warm and welcoming environment is critical. Have greeters at the door, floaters to connect with new people and always do a short ice breaker (clearly dependent on number of people in attendance).
7. Create action. What is one thing people can do when they go home? Think about how this program can be relevant beyond the program itself.
8. Plan for follow-up. Before the program begins, know how you want to follow up with everyone in attendance, more than just a thank you. Provide participants with links to other programs of interest, educational resources or anything else that may have come out of your program.
Heather Wolfson is the Western Regional Director for NEXT: A Division of Birthright Israel Foundation.