Identifying Participant Needs

by Bennie Cohen

This post is the second in a series entitled “Who Do We Serve,” inspired by our Southeast NEXTwork Launch in May 2012.

The question of “Who Do We Serve?” is one that we have already flagged as crucial to young adult engagement. When determining how to assess the experience of the people that we serve—Jewish young adults—one interesting factor stood out: the impact of the economy and growth of the “boomerang child” phenomenon. With so many young Jewish adults nationwide moving back in with their parents/guardians, we have to rethink the picture of what the average 23-year-old looks like.

At our Southeast NEXTwork Launch in May, we considered this scenario. Joel Marcovitch, director of Hillel at the University of Georgia, then posed the following question: What is a young Jewish adult going to need now and five years from now?

Brainstorm on Participant Needs

A Brainstorm on Participant Needs from the Southeast NEXTWork Launch

When considering what makes our audience unique, who they are, and what they are all about, we had not yet touched on what their needs are and how we can help—the “serve” part of “who do we serve.”

Before we solicit young Jewish adults to volunteer or come to an event, how can we help them get settled? What more immediate needs can we fulfill?

Think of the “boomerang child” moving back home, or the recent college graduate moving to a new city. We know that when someone relocates, there are certain things that have to get done in order to put their lives in order. They need to find a job, build a social network, pick new doctors, and even locate new places to eat!

What if there was a Jewish life website that could serve as a “Welcome to [your town here]!” The site could be set up to provide all of the things that a new person needs to get started and settled in the community. I know I would have greatly benefited from something like this when I moved to Atlanta.

Help me further explore this idea. What sort of information do you think should be offered on this kind of site? Do you think there should be an Angie’s List-type function so people can leave comments and ratings? Maybe by starting this discussion here, we can one day soon make it real.

As we look for new ways to engage young Jewish adults in our communities, we must try to understand not just what we need from them, but what they need from us. For many of them, finding a place to live and building up a circle of friends is a top priority, and their needs are always going to come before ours. However, as natural connectors in our communities, we can help them fill those needs. We now need to determine how. Got ideas? Please share in the comments section below!

Bennie Cohen is the Southeast Regional Director at NEXT: A Division of Birthright Israel Foundation.

Tapping the Network

by Jordan Cohen

The gift of Birthright has left me with many wonderful memories, but my experience was more than just a trip to Israel.  It has led me to meet the people and find the organizations that would change my own involvement in the Jewish world and provided me with opportunities and connections throughout the Atlanta Jewish Community, opening doors for me to build networks within my own profession.

Shortly after my trip to Israel, I began my second year of my Master’s program.  I am currently finishing my graduate studies at Emory University in the Rollins School of Public Health and have continuously looked for ways to connect my passion for public health with my love for my community.  When the semester began, so too began a new student organization, the Jewish Students of Public Health.  Formed by classmates and friends of mine, the JSPH was the means by which we could bridge the Jewish Community with public health.  We met with Bennie Cohen* to discuss current initiatives within the community and how they could fit in with our ideals and goals as an organization.  When he told us about the Atlanta Jewish Gene Screen, I knew right away that this was the kind of connection we were hoping for.

The AJGS is a genetic screening initiative that was started by Randy Gold and his family to raise awareness about the importance of genetic testing.  I began volunteering with the AJGS during their first year of existence and have attended many events in and around the Atlanta community.  AJGS is constantly finding ways to involve the entire community, whether hosting a fashion show at the Georgia Aquarium or hosting a party for Purim.  The mission of the AJGS is to encourage young Jewish couples to get tested for the 19 known genetic diseases that affect the Ashkenazi population.  Many of these diseases are preventable and our goal is to prevent children from being born with any of these diseases.  When the initiative was first started, it cost thousands of dollars to get tested, but because of the effort of the Gold family and those working with the AJGS, it currently costs a mere $25 out of pocket.  Today, because of my involvement and because of the connections I’ve made through Bennie, I am still engaged in activities with the AJGS and have made many more connections within the Jewish community.

I am confident that no matter where I go or what I decide to do, I will still have the connections I have made through my experiences with Birthright and the AJGS.  By incorporating my passion for public health into the Jewish community as a whole, I will be able to use the networks I’ve created to my advantage in the next stages of my life.

*Bennie Cohen is the Southeast Regional Director for NEXT: a Division of Birthright Israel Foundation.

Image by RambergMediaImages, licensed under Creative Commons.