by Bennie Cohen
This post is the second in a series entitled “Who Do We Serve,” inspired by our Southeast NEXTwork Launch in May 2012.
The question of “Who Do We Serve?” is one that we have already flagged as crucial to young adult engagement. When determining how to assess the experience of the people that we serve—Jewish young adults—one interesting factor stood out: the impact of the economy and growth of the “boomerang child” phenomenon. With so many young Jewish adults nationwide moving back in with their parents/guardians, we have to rethink the picture of what the average 23-year-old looks like.
At our Southeast NEXTwork Launch in May, we considered this scenario. Joel Marcovitch, director of Hillel at the University of Georgia, then posed the following question: What is a young Jewish adult going to need now and five years from now?
When considering what makes our audience unique, who they are, and what they are all about, we had not yet touched on what their needs are and how we can help—the “serve” part of “who do we serve.”
Before we solicit young Jewish adults to volunteer or come to an event, how can we help them get settled? What more immediate needs can we fulfill?
Think of the “boomerang child” moving back home, or the recent college graduate moving to a new city. We know that when someone relocates, there are certain things that have to get done in order to put their lives in order. They need to find a job, build a social network, pick new doctors, and even locate new places to eat!
What if there was a Jewish life website that could serve as a “Welcome to [your town here]!” The site could be set up to provide all of the things that a new person needs to get started and settled in the community. I know I would have greatly benefited from something like this when I moved to Atlanta.
Help me further explore this idea. What sort of information do you think should be offered on this kind of site? Do you think there should be an Angie’s List-type function so people can leave comments and ratings? Maybe by starting this discussion here, we can one day soon make it real.
As we look for new ways to engage young Jewish adults in our communities, we must try to understand not just what we need from them, but what they need from us. For many of them, finding a place to live and building up a circle of friends is a top priority, and their needs are always going to come before ours. However, as natural connectors in our communities, we can help them fill those needs. We now need to determine how. Got ideas? Please share in the comments section below!
Bennie Cohen is the Southeast Regional Director at NEXT: A Division of Birthright Israel Foundation.