By Shelby Zitelman
No, I am not talking about my cell phone’s rollover plan. Although is there even a need for cell phone minutes if we can all use skype on our smart phones? Alas, I digress… What I would like to discuss in the 7 paragraphs herein is how to make the most of your time with volunteers.
Since 2007, PresenTense has been working with creative, inspired individuals from international Jewish communities to effect social change. Whether hosting a parlor meeting, starting or supporting a new community-focused venture or writing for the (currently discontinued) PresenTense magazine, PresenTense has offered the opportunity for Jews from all backgrounds, perspectives and stages of life to impact their Jewish Community by responding to the calling ““how can I make my community a better place in the 21st century?”
Over the past 5 years PresenTense has refined our Fellowship program, the program for which we are now known, and has worked with 285 entrepreneurs (Fellows) and almost 1,000 volunteers to launch 149 ventures, and another 120 ventures in 2011 alone. PresenTense Fellows are the visionaries, and commit at least 6 months to develop a new community-changing initiative.
But the PresenTense volunteers are the secret sauce of our Fellowship program, and are crucial to the success of the Fellows. Our volunteers donate countless hours as steering committee members, coaches and mentors, offering their professional experiences, insights and time to build the Fellowship and directly support the Fellows.
So what is the method we’ve used to successfully recruit and motivate our participants and volunteers? We believe there are three key elements:
- An open-ended calling,
- Multiple points of meaningful engagement, and
- Structured work-plans, tasks and deadlines.
1. The Open-Ended Calling
Are you passionate about the environment? Education? Arts and culture? Hunger and Poverty Relief? Cross-cultural connections? Israel?
The question “how can I make my community a better place in the 21st century?” provokes an answer from anyone who has a stake. Instead of defining the issue, we let our volunteers connect to the question. Often people say, “I’m not sure how I want to get involved, but I know that I want to volunteer with your organization”. This leads me to the next point:
2. Multiple Points of Meaningful Engagement.
Do you have a vision? A network to share? Insights to offer? 2 hours a month to recruit/promote/plan?
The PresenTense platform has created multiple points of entry for individuals to participate in the way that works for them. Our program is designed to let anyone get involved if they are willing to give a bit of time. Our volunteers help with website management, blog posts, and press releases. They recruit, interview and admit our entrepreneurs. Our volunteers donate pro-bono hours of legal, marketing and accounting advice, listen to our entrepreneurs’ business presentations, plan events and represent our programs. There are a lot of moving pieces to our programs, which is why it is so important to have a process and method for overseeing our volunteers. Which leads me to point #3:
3. Structured work-plans, tasks and deadlines
We hold our volunteers accountable. Often volunteer managers do not want to “over burden” or call upon their volunteers to roll up their sleeves. But volunteers have the option to spend their time elsewhere, so by not giving them meaningful, guided work we would be denying them their opportunity to give back. So PresenTense makes sure that the volunteers’ work is structured, with understandable deliverables and due dates. It is our job to empower our volunteers to take ownership over their work, checking in and guiding as necessary detailed work-plans, calendars, suggested meeting agendas and intranets.
PresenTense would not be sustainable without commitment of our volunteers. We recently launched a campaign called the “million minutes campaign”, recognizing the amazing contributions our volunteers have given to international Jewish communities. Because PresenTense believes that communal change requires an eco-system of support and needs to be guided and managed to reach its maximum potential.
Shelby Zitelman is the North American Program Director for PresenTense.