“Your brand is not what you say you are; it’s what your customers think you are,” says Steve Yastrow in his book ‘Brand Harmony’.
When you run a campaign, be it email, promotional or other, throw an event, or even create a post on Facebook, you are putting your organization’s brand forward. As marketers we have an idea of how we want our brand received by our constituents, but is that truly the way they receive/perceive it?
When we decided, based on a lot of feedback from prior convenings, that branding and communication needed to be part of our masterclasses, Steve Yastrow was a natural choice. As a brand consultant for our partners at ROI, Steve has worked intensively with young Jewish leaders. You’ll love his balance of wisdom and informality, serious content, and approachability.
Sign up for Steve’s Branding and Communications masterclass if you would like to better understand how to bring your “customers”’ (constituents’) brand perceptions into harmony with your organization’s intended brand. Check out a taste of the masterclass sessions below.
- Improvise! The Key to Ditching the Pitch
- Brand Harmony: Bringing Your Future Forward
- Brand Harmony: Developing Your Brand Story
- Brand Harmony: Communicating your Brand Story
Learn more about Steve Yastrow:
Steve Yastrow’s passion is creating revolutionary marketing systems that yield major profit breakthroughs. Steve has been called a thought leader, marketing guru, provocateur and business visionary. As an international speaker and consultant, Steve Yastrow has helped many companies, from the Fortune 500 level to smaller, owner-managed businesses (like McDonald’s Corporation, The Tom Peters Company, Discover Financial Services, Kimpton Hotels, the Cayman Islands Department of Tourism, Agilent Technologies, Jenny Craig International, Great Clips for Hair, Cold Stone Creamery, Wyndham Hotels & Resorts to name a few).