Comments for Alef http://www.alefnext.com Thu, 17 May 2012 18:42:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Tips from the NEXTwork: How do I Engage the Totally Uninterested? by Isaac Shalev http://www.alefnext.com/real-talk-from-the-nextwork-how-do-i-engage-the-totally-uninterested/#comment-546 Isaac Shalev Thu, 17 May 2012 18:42:51 +0000 http://www.alefnext.com/?p=535#comment-546 Doing great marketing is important, because without great marketing, most people aren't uninterested, they're just unaware of what you offer. But to do great marketing you need to know what you offer and be able to communicate it very clearly. As it turns out, marketing an effective message to a lot of people is expensive! That's where segmentation comes in. You have to evaluate your resources, and based on that, choose how narrowly to segment the market you're going to market towards. It probably doesn't make a lot of sense for a synagogue to market to folks who would never set foot into a synagogue, for example. If that synagogue developed a brand and reputation for being a synagogue for people who would never set foot in a synagogue, there's a case to be made for looking at that segment and trying to figure out other shared psychographic characteristics, and focus you segment down further. Breaking into new markets is risky and expensive. Organizations should only do so if they are well capitalized, have a high appetite for risk, and a long time horizon. Doing great marketing is important, because without great marketing, most people aren’t uninterested, they’re just unaware of what you offer. But to do great marketing you need to know what you offer and be able to communicate it very clearly. As it turns out, marketing an effective message to a lot of people is expensive! That’s where segmentation comes in. You have to evaluate your resources, and based on that, choose how narrowly to segment the market you’re going to market towards.

It probably doesn’t make a lot of sense for a synagogue to market to folks who would never set foot into a synagogue, for example. If that synagogue developed a brand and reputation for being a synagogue for people who would never set foot in a synagogue, there’s a case to be made for looking at that segment and trying to figure out other shared psychographic characteristics, and focus you segment down further. Breaking into new markets is risky and expensive. Organizations should only do so if they are well capitalized, have a high appetite for risk, and a long time horizon.

]]> Comment on The Power of DIY Holidays by Isaac Shalev http://www.alefnext.com/holiday-learning/#comment-506 Isaac Shalev Sun, 06 May 2012 14:23:10 +0000 http://www.alefnext.com/?p=25#comment-506 Talking to the folks who dropped out to find out why is the first step. Here's three more ideas. 1 - partner with pre-fab sukkah distributors and make those kits available from the NEXT site. This should help people with limited time and know-how be able to build sukkot. 2 - As a part of signing up for the sukkah building program, require participants to post about it to their Facebook walls. People who make commitments in public are more likely to keep them 3 - Work with Federations, JCCs, Synagogues, etc to provide space for young adults to build their sukkahs (and turn that into a program - make a sukkah-building day, have a celebrity home improvement or architect or artist be around to consult with the building teams, etc.) Turn the Fed parking lot into a Sukkah City, and invite some bands to come do a concert there on Sukkot. Turn the whole thing into a giant weekend festival. Talking to the folks who dropped out to find out why is the first step. Here’s three more ideas.

1 – partner with pre-fab sukkah distributors and make those kits available from the NEXT site. This should help people with limited time and know-how be able to build sukkot.

2 – As a part of signing up for the sukkah building program, require participants to post about it to their Facebook walls. People who make commitments in public are more likely to keep them

3 – Work with Federations, JCCs, Synagogues, etc to provide space for young adults to build their sukkahs (and turn that into a program – make a sukkah-building day, have a celebrity home improvement or architect or artist be around to consult with the building teams, etc.) Turn the Fed parking lot into a Sukkah City, and invite some bands to come do a concert there on Sukkot. Turn the whole thing into a giant weekend festival.

]]> Comment on Tips for New Engagement Professionals, Courtesy of the NEXTwork by Heather http://www.alefnext.com/tips-for-new-engagement-professionals-courtesy-of-the-nextwork/#comment-499 Heather Wed, 02 May 2012 18:15:57 +0000 http://www.alefnext.com/?p=466#comment-499 I couldn't agree more with "learn the landscape." It is really important to learn about who is in your community at large as well as doing young adult engagement work. Develop strong relationships and collaborate as colleagues for guidance as well as for programs. I couldn’t agree more with “learn the landscape.” It is really important to learn about who is in your community at large as well as doing young adult engagement work. Develop strong relationships and collaborate as colleagues for guidance as well as for programs.

]]> Comment on Video: Leading a Birthright Trip-The Itinerary by noah probert http://www.alefnext.com/leading-a-birthright-trip-the-itinerary/#comment-380 noah probert Fri, 20 Apr 2012 00:06:59 +0000 http://www.alefnext.com/?p=251#comment-380 I want to thank everyone from Amazing Israel for having a trip last June for physically challenged young adults. It was an unbelievable experience not only being in Israel my homeland as a Jew but making new friends. My group leaders, medic, soldiers who came along, and of course Routes Travel- Amazing Israel were really amazing people who taught me and the others that we are people who should be treated like everyone else. I noticed in Israel how nobody stared at a wheelchair or a cane- amazing how society works. I want to again thank everyone from BIRTHRIGHT for giving me and my companion (my m0m) the experience of a lifetime. Hopefully I will be back in Israel for more then 10 days. Shalom! Peace! Noah Probert I want to thank everyone from Amazing Israel for having a trip last June for physically challenged young adults. It was an unbelievable experience not only being in Israel my homeland as a Jew but making new friends. My group leaders, medic, soldiers who came along, and of course Routes Travel- Amazing Israel were really amazing people who taught me and the others that we are people who should be treated like everyone else. I noticed in Israel how nobody stared at a wheelchair or a cane- amazing how society works. I want to again thank everyone from BIRTHRIGHT for giving me and my companion (my m0m) the experience of a lifetime. Hopefully I will be back in Israel for more then 10 days. Shalom! Peace! Noah Probert

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